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Why We’re Sunsetting Our Refer-a-Friend Program—and What’s Next
Written by
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Securityplus FCU
At Securityplus Federal Credit Union, every decision we make is guided by one core principle: doing what’s best for our members. As we continue to grow and evolve, we’re always listening to feedback, reviewing performance, and asking how we can deliver more value to the people and communities we serve.
That’s why we’ve made the decision to sunset our current Refer-a-Friend program. While we’re incredibly grateful for the enthusiasm our members have shown in spreading the word about Securityplus, this shift allows us to focus even more deeply on what matters most, providing you with great rates, exceptional service, and personalized financial resources that truly make a difference in your life.
Our Refer-a-Friend program was launched with the goal of rewarding members who helped introduce new friends and family to our credit union. And while many of you took part in the spirit of community, we also recognized several growing challenges:
Rather than continue a program that no longer aligns with our mission, we’re turning our focus to building stronger, more personalized experiences, helping you grow your savings, access smarter lending options, and achieve more with every dollar.
As part of this transition, here are some important dates and reminders:
Ending the Refer-a-Friend program doesn’t mean we’re stepping away from rewarding our members—it means we’re doubling down on delivering meaningful value in smarter, more impactful ways.
Here’s how we’re continuing to serve you:
We’re committed to offering consistently competitive rates on savings, checking, and loan products, no special promo codes or hidden conditions required. Whether you're saving for the future or financing a big goal, you can count on us to deliver strong financial value every day.
We believe financial empowerment starts with understanding. That’s why we’re expanding access to digital tools, financial coaching, workshops, and content designed to help you navigate your unique financial journey with confidence.
Securityplus was built to serve a community, not shareholders. When you reach out to us, you’re talking to a real person who’s invested in your success. We’ll continue enhancing our in-branch and digital services so you always feel supported—however you choose to bank.
Instead of paying fees to outside platforms to manage rewards, we’re directing more resources into initiatives that directly benefit members—like enhancing mobile banking tools, improving turnaround times, and launching community-focused loan and deposit offers.
We’re already in the early stages of designing a new program that recognizes and rewards the ways you engage with Securityplus, not just referrals, but deeper participation in your financial journey and our shared mission. We want to celebrate loyalty, savings goals, milestones, and community impact in a more meaningful way. More details will be shared in the coming months.
To every member who referred a friend, thank you. You helped us grow and bring the credit union difference to more people. We’re proud to serve a membership that believes in community, financial empowerment, and looking out for one another.
As we close one chapter and prepare to open a new one, our promise remains the same: We are here to help you achieve more through trusted, personalized, and community-driven service.
If you have questions about your referrals or want to learn more about what’s next, our Member Services team is always ready to help.
Thank you for your continued support and for being part of what makes Securityplus so special.
That’s why we’ve made the decision to sunset our current Refer-a-Friend program. While we’re incredibly grateful for the enthusiasm our members have shown in spreading the word about Securityplus, this shift allows us to focus even more deeply on what matters most, providing you with great rates, exceptional service, and personalized financial resources that truly make a difference in your life.
Why We're Making This Change
Our Refer-a-Friend program was launched with the goal of rewarding members who helped introduce new friends and family to our credit union. And while many of you took part in the spirit of community, we also recognized several growing challenges:
- Referral Quality: A significant number of referred accounts were opened but quickly closed or remained inactive, meaning those individuals weren’t engaging with us as long-term members.
- Member Concerns: We received feedback about delays and inconsistencies in reward fulfillment, which we take seriously. Managing these exceptions created a less-than-ideal experience for members and our service teams alike.
- Resource Allocation: As a not-for-profit credit union, we believe every dollar should go toward programs and tools that deliver real financial benefit. We’ve decided to reallocate those funds into efforts that offer greater long-term value for all members.
Rather than continue a program that no longer aligns with our mission, we’re turning our focus to building stronger, more personalized experiences, helping you grow your savings, access smarter lending options, and achieve more with every dollar.
What You Need to Know
As part of this transition, here are some important dates and reminders:
- June 15: No new referrals can be submitted. Referred friends must open their account by this date to qualify.
- August 15: All referral rewards will be issued by this date.
- August 31: Final date for submitting any missing reward claims. After this date, no new claims can be accepted or processed.
Our Commitment to You
Ending the Refer-a-Friend program doesn’t mean we’re stepping away from rewarding our members—it means we’re doubling down on delivering meaningful value in smarter, more impactful ways.Here’s how we’re continuing to serve you:
1. Great Rates, Without Gimmicks
We’re committed to offering consistently competitive rates on savings, checking, and loan products, no special promo codes or hidden conditions required. Whether you're saving for the future or financing a big goal, you can count on us to deliver strong financial value every day.
2. Personalized Financial Resources
We believe financial empowerment starts with understanding. That’s why we’re expanding access to digital tools, financial coaching, workshops, and content designed to help you navigate your unique financial journey with confidence.
3. Service That Feels Human, Because It Is
Securityplus was built to serve a community, not shareholders. When you reach out to us, you’re talking to a real person who’s invested in your success. We’ll continue enhancing our in-branch and digital services so you always feel supported—however you choose to bank.
4. Reinvesting in You
Instead of paying fees to outside platforms to manage rewards, we’re directing more resources into initiatives that directly benefit members—like enhancing mobile banking tools, improving turnaround times, and launching community-focused loan and deposit offers.
Looking Ahead: A New Way to Reward Community
We’re already in the early stages of designing a new program that recognizes and rewards the ways you engage with Securityplus, not just referrals, but deeper participation in your financial journey and our shared mission. We want to celebrate loyalty, savings goals, milestones, and community impact in a more meaningful way. More details will be shared in the coming months.
Thank You for Being Part of the Securityplus Family
To every member who referred a friend, thank you. You helped us grow and bring the credit union difference to more people. We’re proud to serve a membership that believes in community, financial empowerment, and looking out for one another.As we close one chapter and prepare to open a new one, our promise remains the same: We are here to help you achieve more through trusted, personalized, and community-driven service.
If you have questions about your referrals or want to learn more about what’s next, our Member Services team is always ready to help.
Thank you for your continued support and for being part of what makes Securityplus so special.
